Reputation was the focus of day two of APComm conference 2015 with everything from managing stakeholders to the impact of documentaries.
The programme started with an interesting choice of workshops between counter terrorism communication and intranet developments. Both looked at sharing experiences from those who had made significant strides in dealing with the subject areas.
Delegates were reminded about the importance of engaging with political stakeholders during a lively session with speakers from IPSOS MORI, the House of Commons and Greater Manchester Office of Police and Crime Commissioner.
Ben Page, Chief Executive of IPSOS MORI, explained that the trust levels among the public remain high and they make a distinction between national policing issues and their local police officers. It was a useful reminder to communication teams to consider what stakeholder engagement was taking place and how it was being coordinated.
The role of select committees was among the issues outlined by Andrew Kennon Clark of Committees in the House of Commons. He discussed the role and the ways police communicators can be involved in the process. It was followed by Greater Manchester Police and Crime Commissioner head of communication Smyth Harper discussing the current position and future of PCCs.
Reputation was also discussed again in the afternoon session on working with documentary makers with evidence from the Metropolitan Police of the impact of the BBC The Met documentary shown earlier this year.
And no police communication conference would be complete without a discussion about crisis communication this year with three case studies from South Yorkshire Police, the Metropolitan Police and Sussex Police. Among the key points were the importance of having the basics in place including staff out of hours contact numbers and suitable IT.