Shelley Smith
I am an experienced communicator having worked as part of Cheshire Constabulary’s Corporate Communications team for the past 17 years.
I started my policing career in proactive communications supporting local officers on area before moving onto our busy press desk – later overseeing the running of the desk and supervision of the team.
Within months of joining the force I hit the ground running, helping to co-ordinate the comms response to the horrific murder of Garry Newlove and the unprecedented media scrutiny that followed.
Since then I have been responsible for planning, co-ordinating and delivering communications strategies for multiple murders, serious sexual offences, the force’s first corporate manslaughter prosecution and multi-agency work tackling serious/organised crime.
I have gained extensive experience of media management, stakeholder engagement, reputation management and crisis communications and have dabbled in internal comms and campaigns work.
I led on the comms strategy for the contentious case of an officer who raped a schoolgirl whilst on duty, dealt with the outpouring of grief when we lost an officer in the Manchester Arena bombing and was responsible for the media strategy for the high-profile football abuse investigation into Barry Bennell.
I have worked on Operation Hummingbird – the investigation into baby deaths at the Countess of Chester Hospital – since it launched in 2017.
With a year-long trial approaching and the eyes of the world on the force I took on a full-time secondment as Communications Lead working closely alongside the investigation team developing and implementing our communications strategy – something that has never been done in Cheshire before.
This encompassed not only media management and stakeholder engagement but detailed logistics/planning pre-trial/at court and bespoke media advice and support to the families at the heart of this tragic case – under intense media spotlight and unbelievable public scrutiny.
The role has challenged me in so many different ways and I feel privileged to work as part of the team involved in this highly complex and very sensitive investigation.
I am passionate about police communications; learning, sharing skills, knowledge & experience; supporting colleagues and helping to nurture a new generation of talent.
During my time at Cheshire I have presented nationally to SIOs, investigation teams and partners and have helped to devise/deliver training packages for FLOs, trainee detectives and new starters.
I also contribute, as part of Op Hummingbird, to a peer review network sharing knowledge, learning and best practice on communications issues/media handling to colleagues across the country.