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APComm Election 2024
Vice Chair Nominees

The following nominations have been received for a position of Vice Chair for the APComm executive committee.

Voting has now closed and results will be announced in the week commencing 13 January 2025. The new post holders will commence their role on 23 January 2025.

Your APComm Vice Chair nominees are below:

Hanah Easterby

Hannah Easterby

Hello, I’m Hannah and I’m Deputy Head of Media and Communications at Sussex Police. 

I joined Sussex Police with a wealth of public sector comms experience gained working in communications for London Fire Brigade, The Army in London, Croydon Council and the NHS.

As a black woman born and raised in South London I was taught at a young age about the difficult relationship between police and black communities and had real reservations about joining a force. However, steadfast in my belief that representation matters, coupled with my love of being in the room where it happens, I took the plunge, and haven’t looked back since.

My interest in the criminal justice system piqued as a reporter, but hours sat in courtrooms highlighted to me the lack of diversity in the magistracy. Keen to make a difference and recognising the benefit of a wide range of perspectives in the retiring room, I became a magistrate. 

The experience showed me there’s room for empathy and compassion in administering justice and reinforced the importance of challenging unconscious bias and microaggressions. Most importantly it highlighted why it’s critical for benches to reflect the communities and cultures they serve, and this undoubtedly also applies to police communications.

I believe my unique blend of professional and lived experience will bring a new and distinctive perspective that complements the wider APComm executive team, to the benefit of the network. 

I’d relish the opportunity to work with you to find ways of improving diversity and to advocate our profession. As gatekeepers to rebuilding trust and confidence, we need to lead by example and develop a pathway into police comms for Black and Brown professionals whose knowledge and lived experiences can be used to drive improved awareness, ensure cultural sensitivity, and inform our communications as we work to engage harder to reach communities. I’m doing this in Sussex and would love to have wider impact.

A mum to two children aged two and six that’s keen to have it all, I work full time hours compressed into four days. I understand the challenge of attaining professional and personal fulfilment and will champion working environments that promote flexibility and make this achievable.

I am passionate about police communications being the best it can be and if given this opportunity will work hard to listen, understand your priorities and concerns, and ensure your voices are heard on a national level.

Julie Allen

Julie Allen

I have been working in police communications for Bedfordshire for almost seven years and I can honestly say this role has been the most varied and challenging one I have had in my career, but it’s also the one I have learnt the most from.

Having worked extensively on our busy news desk, I have dealt with a number of emerging reputational issues and media enquiries; often making decisions under pressure and dealing with complex and sensitive issues. 

I have been involved in improving policies and procedures to help the news desk run more efficiently and I have been instrumental in mentoring new or inexperienced members of staff and ensuring they feel supported as I recognise there is a lot to learn which can be daunting at first. 

I have managed a number of portfolio areas; the majority being in the vulnerability area, so mainly dealing with very sensitive issues. As vice chair I would be keen to explore how we ensure the victim is at the heart of everything we do in police communications and how we can utilise lived experiences across the wider police communications network. 

Through my portfolio areas I have worked closely with various teams throughout the force and have built up and maintained good relationships with them and given them a better understanding of the value of communications and how I can support them. 

I have also been involved in managing and supporting critical and major incidents; working closely with partners to keep the public updated and to provide reassurance. I led on one particularly challenging incident recently whilst on call over a weekend, which enabled me to use my leadership skills, attend high level meetings, advise Gold commanders and manage partners whilst chairing a comms cell. 

I feel that my extensive experience working in police comms could bring a lot to the ApComm vice chair role as I have dealt with a number of different incidents and scenarios and am keen to look at the best way we can share our knowledge and learning across all comms teams. 

As vice chair I would be interested in finding out the types of issues the comms teams in other forces face daily and how we can work together and create a sharing forum which will enable us we to learn best practice from each other.

Julie Allen

Matt Coyle

Matt Coyle

In my current role as Head of Media and Public Affairs at the National Police Chiefs’ Council, I have had the privilege of working with hundreds of colleagues across all police forces to build and foster strong, valuable relationships and deliver impactful communications.

Despite not being on the Apcomm executive, I am always keen to get involved and support the work of Apcomm as well as the wider Communications Advisory Group, be that through delivering presentations, supporting AC Pippa Mills on relevant workstreams or supporting colleagues or contributing to meetings.

Rather than speak in detail about what I have done in the past I would like to explain what I will bring to Apcomm in the coming months and years. I see that as being:

  • Strategic, big-picture thinking
  • Collaborative mindset and willingness to always work together 
  • Leadership and clear ideas and vision for the future 
  • Hardwork and determination to help colleagues
  • Passion for developing others 

We are at a crucial juncture for not only the police service, but police communications, and the opportunity presented to us to reform as a service means the role and position of communications couldn’t be more important.

We are faced by many challenges, and I feel passionate that effective communications can be a lever for change to overcome those challenges and deliver for the public and our colleagues. Apcomm offers a vehicle for us to come together to drive forward how we communicate into the future. I want to be part of that and bring a wealth of experiences, qualities and values to the mission.

Despite my strategic mindset, I am also a doer and will happily roll my sleeves up and get things done when they need done. I am full of ideas and look forward to bringing these to Apcomm to help the network continually evolve and improve into the future. I am currently involved in some important project that I hope will deliver real impact and improve they way we work going forward. 

  • Professionalisation of police communications
  • Re-establishing a constructive relationship between policing and media 
  • Policing’s agenda for reform and communications as a lever for change 

Having worked in journalism for 10 years on crime and courts – across print, online and broadcast – storytelling is ingrained in what I do and equipping and developing colleagues across policing to be skilled storytellers is a real ambition of mine.

The network among senior colleagues at Head of Communications/Dep HoC level is really strong, and I feel not replicated to such an extent across less senior colleagues. One of my ambitions would be to help empower those colleagues with less experience to come together and build their own network within Apcomm to learn, challenge and share best practice with each other.

Vicky O'Hare

Vicky O'Hare

Working in police communications is a job like no other – on that I think we can all agree.

During my almost 15 years service, I have worked on a huge range of incidents, investigations, campaigns and all the other things we get roped into!

I have worked really hard to develop relationships with people from all corners of policing and in more recent years, the wider security community, to help me with the day job and also to share knowledge, ideas, and seek solace when things don’t go quite to plan.

And APComm has been front and central to this - from my first experience of the police communicators courses through to being part of the executive responsible for organising two amazing in-person Academy events and two equally brilliant virtual weeks of learning. The support network that is driven by the executive is second to none.

In the past two years I’ve spent on the executive, I’ve worked as part of the team to deliver a number of events – the first deputy heads of comms network meeting for example – and also represented police communicators nationally at event for trainee journalists.

My passion for policing remains unwavering and I’m a complete advocate for using communications as an operational tactic where appropriate.

Putting communications on a firm footing as a key operational capability has been my priority for a number of years and while we’ve made excellent progress with this, there is still so much to do.

I am keen to champion this work and build on the progress we’ve already made, most recently demonstrated in our theme for the 2024 Academy event. Given the opportunity, I will seek to push forward with this work and ensure your efforts get the recognition they deserve.

I currently lead a small but mighty team of communicators covering two specialist policing units – Counter Terrorism Policing South East (CTPSE) and the South East Regional Organised Crime Unit (SEROCU). 

My role is to provide strategic communications advice and support to both senior leadership teams and the regional management board on all communications disciplines. While this work is very different in some ways to force policing, it has many of the same communications challenges.

I would love the opportunity to continue representing and working hard for police communicators across the UK by being re-elected as a vice chair on the APComm Executive.

Tara Dundon

Tara Dundon

Hi everyone, I’m Tara Dundon. I joined policing in 2015 as a Communications Officer at Cambridgeshire Constabulary. I was promoted to Senior Communications Officer in 2018 in a role I hold dear to me – working directly with Neighbourhood Policing Teams to promote their outstanding work, enhance trust and confidence in local policing and showcase the positive impact they have on our communities.

With a career rooted in communications, I hope I can bring a wealth of experience to the table. Starting out as a journalist after achieving a Journalism degree and my NCTJ, I worked my way up to Senior Reporter at a daily newspaper (with two editions and their own team of sub editors, remember those days!), where I honed my storytelling and engagement skills. I then spent five years in the charity sector, helping an animal welfare organisation amplify its voice and mission.

I believe my overall passion for policing communications is one of my biggest strengths. I am a tireless advocate for the exceptional work our police officers do every day and am committed to building public trust, confidence and appreciation for their efforts. With journalists and local newspapers few and far between, I always endeavour to look for new opportunities to promote policing in innovative ways and I’m keen to work collaboratively with communication professionals across the forces to drive this progress. 

As a member of APCOMM since I joined policing comms, I deeply value its role as the voice of police communications, representing members, knowledge sharing and promoting well-being within our profession. I come back from each APCOMM conference or out of each webinar feeling inspired and proud to be a part of it all. I would love to play a more active part and what’s more, see Cambridgeshire take a more active role in sharing and learning with and from others. 

When I’m not advocating the NPTS, I can be found enjoying life in my campervan with my husband, two young children and golden retriever Boris! I love being outside, walking, running, climbing, paddleboarding or just simply reading a good book in the garden!

Thank you for taking the time to read my submission!

Alan Woods

Alan Woods

You know those journalists who repeatedly fire in irritating media enquiries when they see two police cars parked outside a chip shop? Yes, that was once me.

I used to be a local journalist, and latterly a senior regional editor overseeing multiple newspapers and websites, but now head up the media relations and public affairs function for the NPCC. 

Since moving into police communications, I have realised the importance of a trusted and productive, two-way relationship between the police press office and its local journalists. 

That’s why I’m leading the national response to the Nicola Bulley review recommendations. 

'Consider how confidence between police and the media can be rebuilt,' the report said. 

'Where do you begin?' I said. 

A year on, we’re making progress. Every force communications team had its say (sorry for the surveys), as have journalists. 

Now we're doing the exciting bit, looking at what works and what doesn't, and how both sides can adapt to rebuild this critical relationship.

What would be my priorities as Vice Chair?

  • The stakeholders we work with at the NPCC is extensive, from the Home Office to Number 10, into the third sector and beyond. I sit in a privileged position to see how communication works at the most senior level in the public sector, and there is much we can learn from outside policing. 
  • At the NPCC, we’re looking at professionalising police communications. If you work in the Government, you benefit from the GCS. If you work in policing communications, you don't. Police communicators deserve a defined CPD path, and I’d look to accelerate this work.
  • I believe a more consistent approach to peer learning would benefit all. The Heads of Communication network is great, and I believe there should be a similar network for experts in media handling, internal communications, and campaigns. 
  • I would look at how APComm can better amplify the voice of police communicators externally, and where the organisation can influence. We work in communications, but there's a gap to promote our work.

I believe the APComm exec would benefit from fresh faces. Fresh faces bring fresh perspectives. 

The work of the outgoing exec is an incredible platform to build on, and with the support of the NPCC communications team around me and all the levers working at a national level can pull, I believe I would bring a valuable perspective to the table as Vice Chair.

Lindsey Wyatt

Lindsey Wyatt

Communications Officer – Wakefield District and Professional Standards Directorate

I have worked in police communications for 14 years, firstly at Surrey Police and for the past 11 years at West Yorkshire Police. Working for two very different police forces, I have had the opportunity to see that while the essential remit of what we do may be the same, there is a lot of difference in how we communicate with our communities at individual forces and a lot that we can learn from each other.

I am a communications officer with responsibility for one of our policing districts and also our Professional Standards Directorate. I have had some experience in acting up in a management role but have largely been at the coal face. I think it is really important to have perspectives from people working across Corporate Communications departments in different functions and at different levels within the APComm executive. I hope that I can bring some useful insight into the Vice Chair role as someone in a non-management role who is dealing with the media on a daily basis, writing the press releases, making the caption videos and monitoring the social media comments.

I have never been someone who has felt overly comfortable talking about myself and my achievements – writing this is awkward enough. I think we can be quick to publicise the innovative and exceptional work of our operational colleagues but less forthcoming in telling others about the good job that we have done. I also know how isolating it can feel when you’re the police force that is under the microscope and it feels like you are coming in for criticism from all sides. I have always been impressed with the APComm events I have attended and would welcome the opportunity to be involved in their continued delivery and also looking at other opportunities to share best practice throughout the year or an understanding ear in times of crisis.

Communications can sometimes be an afterthought or the last item on the agenda. I am really passionate about showing what a vital function we provide and flying the flag for police communicators nationally.  

Caroline Tozer

Caroline Tozer

Head of Corporate Communications and Engagement at Staffordshire Police 

I first had the privilege of being on the APComm executive from 2020-2022 when I was the first PCC communicator to be elected into a Vice Chair role. During this time, I ensured PCC comms leads had a voice within the national network and I was able to vastly increase attendance of PCC communicators at APComm Academy and other CPD opportunities. When I later moved onto Staffordshire Police, I led on digital for APComm and jointly developed a new website for the association. I also worked with Oscar Kilo, the police wellbeing service, and colleagues across police comms to develop a dedicated police comms wellbeing guide. Something that is still utilised today.

In 2023, I took a year out to have my little boy, but I’m now hoping I’ll be lucky enough to have the opportunity to be an APComm Vice Chair for a second time.

Having recently supported an exercise on the College of Policing’s Executive Leadership Programme, I am keen to further develop training for comms professionals and police officers / staff which is cognisant of the vital operational support communications provides, particularly in a major or critical incident.

My force, like others, experienced two significant incidents of violent disorder over the summer and while we dealt with the incidents to the best of our ability, one of main things that came out of the learning from Op Navette was the lack of consistency in how individual forces respond to major incidents. Since then, I have been working with other police comms leaders to develop a national framework for major incident planning. 

There is also much more I’d like to do in the collaborative space through APComm, driving the sharing of best practice in campaign delivery and other thematic areas, where our voice is stronger if we work together.

If I were elected, I would also like to be part of developing a new digital channel strategy for APComm, in light of the changes to X and the opportunities alternative platforms present.

APComm has been hugely supportive of me during my seven years in policing - I know I wouldn’t be where I am today without the support and guidance of the exec committee and its members. I now want to give something back and again be part of developing and nurturing the next generation of comms leaders and practitioners.

Robin Punt

Robin Punt

Dear Colleague,

I want to tell the best possible story about British policing. I want police communicators to be recognised for the professional and expert job you do, and if I’m fortunate enough to be re-elected, I promise to make APComm an even better place to share knowledge and skills, and to provide mutual support to each other. 

At the APComm conferences I shared the approach I have developed at Essex Police which has created a sustained record level of trust and confidence in a force with both urban and rural communities from all walks of life. This has been achieved against a backdrop of constant challenge to policing and the rise of artificial intelligence and false reporting and in some cases fake content. Just as importantly it has made the internal and external communications teams and everyone who works together with us proud, and their families proud to. 

Next year is going to be really challenging for professional police staff; we are going to have more to do and there is going to be even more change with even tighter budgets. If I am lucky enough to win your support I promise you three things: 1) I will speak up for you and help you prove to your Chief Officers that professional communicators are just as valuable as frontline police officers, this is something I do at every single opportunity that I get, 2) I will readily share with you anything that will help you from practical tips through to strategies saving you time and hassle, 3) I will be honest with you and if I have made a mistake with a campaign or media strategy that has not worked, I will let you know so that you can avoid the many pitfalls that might lie ahead. 

I am fortunate to be nominated by three inspirational leaders, Liz, Michelle and Chris, and I want to say thank you to them for putting me forward. 

I want to use what I have learned (from the times when I got it right and when I got it wrong) to help everyone understand what British policing stands for; our people, our partners, the great British public and our elected representatives, and I can’t think of a better way to do it than alongside my colleagues at APComm.

Thank You.

Kate Viles

Kate Viles

I have applied for the role as Vice Chair for APComm as I can bring 17 years’ worth of police communication experience to the role and 25 years of working in a policing environment. 

I started in the organisation as an apprentice at the age of 18 with no university qualifications, I have not let this hold me back and have progressed through the ranks gaining a wealth of experience along the way. 

My experience during my career has included organising events, press conferences, campaign launches and delivering training. All of which involved booking speakers, venues, liaising with journalists and speaking in front of large groups of people from both inside and outside the organisation. 

I found myself acting up as Head of Department during the Covid-19 pandemic, thrusting me into the unknown with responsibility for leading the local resilience forum’s communications response. From cases attracting national coverage to sensitive negotiations between production companies and bereaved families, my career has tested my skills in some of the most difficult situations. None more so than the crisis at Todbrook Resovoir, which saw 1,500 people evacuated from their homes when a dam was declared unsafe – an incident I was proud to talk about at APComm’s Academy.

I feel that one of my strongest assets is my communication skills. I have many contacts that I have built up over the years and I am Queen of networking, as my team say, I know everybody! But in my opinion, you can never know too many people and every person you meet has valued experience and advice to give. 

In the past few years particularly, I have championed police staff progression in Derbyshire and by attending national events at the College. I am passionate about this and am keen to work on creating more opportunities for CPD for police staff in the police communications arena. 

I am keen to be involved with the APComm executive committee as during my time spent in police communications I have valued and benefited from the various CPD offered, insights into policing and events organised. I have offered my opinion on what subjects could be covered at learning events and have provided feedback on how to improve events. I would like to take that one step further and be part of the organising committee to shape APComm for the future.

Helen Wilson

Helen Wilson

Supporting and developing police communicators within my own police organisation and the wider policing family continues to motivate me and bring personal satisfaction and is why I am seeking to run again, to be one of APComm’s Vice Chairs.

Since becoming a vice chair in 2020 my focus on the committee has been predominantly two-fold. One of coaching and development and one of creating relationships. The latter has been to help bring force communicators together with opportunities to network and connect via team days or through less formal occasions creating time and space to develop relationships that can be utilised in times of need.

In my tenure as vice chair, I have developed and implemented a national mentoring scheme which continues to grow. In the last two years I have increased the number of mentors by 38% supporting over 40 APComm members who work for police forces and organisations in England, Scotland and Wales. 

Working alongside our APComm Chairs, I have played an active role in raising the profile of police communications. I have supported the development and delivery of inputs to the new Executive Leadership Programme; delivered a further two in person APComm Academies; two virtual Academies; a Heads of Comms event on transformation, and numerous lunch and learn sessions.

Working in police communications requires resilience, quick thinking, the ability to identify and assess risk with the confidence to advise under pressure. The opportunity to develop colleagues to operate in this challenging environment remains a passion and is why I continue, in my own time, to deliver the Internal Communications and Campaigns Course (ICC) now in its third year. This PolComm Training and Development (PCTD) run course has now trained nearly 100 communicators in the field of internal communications focused on complex issues that impact on policing.

I would very much like to remain one of your vice chairs. I am committed to continuing the work to not only develop communicators of the future but be part of a network that helps to retain talent and build pride in one of the most rewarding communications professions. We make a tangible difference to our communities and policing colleagues, and I want to continue to support members to do this to the best of their ability and for them to be recognised for their efforts.

Amy Nagy

Amy Nagy

In 2018 I stepped into South Yorkshire Police’s press office and, after leaving the technicolour world of radio and TV, I fully expected to last about five minutes in what everyone described as ‘the dark side’. Six years on, I’ve happily proved them all wrong, and now in my role as Head of Media and Digital at Counter Terrorism Policing HQ, I still feel a surge of pride every day in being part of policing. Even in those bleakest moments that we all know so well. 

My very first day in police communications was on the APComm Press Officer course, terrified about whether I could do the job. Over the last three years I’ve become a presenter on that course, sharing what I hope are words of wisdom and some expertise about the UK’s counter terrorism efforts. 

For me, that is the value that APComm brings to our industry. It provides a space for us all, in the unique role that we do, to share ideas, discuss challenges, come up with solutions, and of course to speak openly and honestly about issues that others just don’t ‘get’. 

APComm is a powerful network of experience and fresh perspectives, but there’s more we can do.  If successful, I’d like to seek opportunities to enhance those moments when we come together, diversify opportunities and channels for conversation – capitalising on the expertise that exists but also creating a platform for those newer to police communications. 

Creating new spaces for conversations that allow for all perspectives would be a priority for me, bringing reassurance and opening the door to true support when you’re facing a tricky issue, critical incident or challenging professional relationships. Tackling problems together, not fire-fighting alone should be the ultimate aim. 

With my journalistic grounding, local force experience and now my national security policing perspective, I can offer fresh eyes on our industry and how this incredibly valuable network and association can develop in the coming years.

Sarah Whiteside

Sarah Whiteside

I’m Sarah! I’ve worked at the College of Policing for over seven years. I work within the Corporate Communications function and lead a team around strategic partnerships and engagement nationally, and lead on our presence at external partner and stakeholder events.

I’ve worked in the public sector for over 20 years, primarily in training and education, healthcare research and policing. I’m an experienced communications leader and enjoy coaching and leading high performing teams.

I’m a good all-rounder and very much a people person. I like getting stuck in and working collaboratively to successfully deliver quality simultaneous comms and engagement projects at pace. My skills and experience are predominantly in stakeholder management, strategic marketing and communications, event planning and sponsorship, insights and evaluation, facilitation and training.

I’m lucky to have served as a Vice Chair at APComm since January 2023 from the 2022 elections. I’ve really enjoyed being part of such a talented Exec team where we’ve all contributed and shared the responsibility of leading various projects to deliver an exciting annual member business plan. 

I have found the Vice Chair role to be really rewarding and giving my time and skills has felt like I’m giving something back and utilising and stretching my own skills. I’ve also learnt so much from my fellow Vice Chairs as a network.

Sadly, two years hasn’t been enough. Another term would complete my sense of achievement for what I can both give and learn. I’ve still got so much to build on from my time so far leading on and being part of so many rewarding pieces of work. From hosting, shaping and facilitating training, events, awards and conferences to leading on members insight and evaluation to monitor and improve our member offer including our bulletin, and so much more! 

Having a Vice Chair in the Exec from a national Policing Stakeholder organisation has been mutually beneficial too; being able to advise and tap into key contacts, resources and stakeholders to influence, inform and shape some of our APComm projects. It has also meant I’ve been an ambassador for APComm, bringing info and updates back to the College to raise awareness of the brilliant work APComm do! 

I was excited about the prospect of a new challenge when I joined as a Vice Chair nearly two years ago and would be honoured and proud to serve as a Vice Chair for APComm for another two!

Shelley Smith

Shelley Smith

I am an experienced communicator having worked as part of Cheshire Constabulary’s Corporate Communications team for the past 17 years.

I started my policing career in proactive communications supporting local officers on area before moving onto our busy press desk – later overseeing the running of the desk and supervision of the team.

Within months of joining the force I hit the ground running, helping to co-ordinate the comms response to the horrific murder of Garry Newlove and the unprecedented media scrutiny that followed.

Since then I have been responsible for planning, co-ordinating and delivering communications strategies for multiple murders, serious sexual offences, the force’s first corporate manslaughter prosecution and multi-agency work tackling serious/organised crime.

I have gained extensive experience of media management, stakeholder engagement, reputation management and crisis communications and have dabbled in internal comms and campaigns work.

I led on the comms strategy for the contentious case of an officer who raped a schoolgirl whilst on duty, dealt with the outpouring of grief when we lost an officer in the Manchester Arena bombing and was responsible for the media strategy for the high-profile football abuse investigation into Barry Bennell.

I have worked on Operation Hummingbird – the investigation into baby deaths at the Countess of Chester Hospital – since it launched in 2017. 

With a year-long trial approaching and the eyes of the world on the force I took on a full-time secondment as Communications Lead working closely alongside the investigation team developing and implementing our communications strategy – something that has never been done in Cheshire before.

This encompassed not only media management and stakeholder engagement but detailed logistics/planning pre-trial/at court and bespoke media advice and support to the families at the heart of this tragic case – under intense media spotlight and unbelievable public scrutiny.

The role has challenged me in so many different ways and I feel privileged to work as part of the team involved in this highly complex and very sensitive investigation. 

I am passionate about police communications; learning, sharing skills, knowledge & experience; supporting colleagues and helping to nurture a new generation of talent.

During my time at Cheshire I have presented nationally to SIOs, investigation teams and partners and have helped to devise/deliver training packages for FLOs, trainee detectives and new starters.

I also contribute, as part of Op Hummingbird, to a peer review network sharing knowledge, learning and best practice on communications issues/media handling to colleagues across the country.