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Our
Business and Training Plan 2025

The APComm Executive Committee set a yearly Business and Training Plan outlining our main priorities and how we aim to achieve them.

 

Objective 1

Share communications best practice to support continuous improvement and professional learning

Key deliverables and activity

Develop a digital strategy for APComm which will include further development of the website, a review of existing digital channels and scoping out new digital engagement channels including LinkedIn 

Hold 4 Quarterly National APComm meetings - at least two in person and two virtual

Monitor quick time issues monitoring for potential bespoke learning sessions

Develop process for a spontaneous 'comms clinic' for members to support with knotty problems

Organise and deliver regular Lunch and Learns sessions to help build skills and share best practice

Produce and circulate the monthly APComm bulletin, using the new, more user-friendly revised process that has been developed

Objective 2

Develop and improve communications training and skills to contribute to a leading police communications network and to help retain staff

Key deliverables and activity

Produce a career development signposting pack

Develop an attraction, recruitment and retention toolkit for policing communications 

Arrange, publicise and facilitate regular Media & Social Media Law Training with APComm media Law trainer Amanda Ball

Organise and deliver APComm Academy 2025

Organise and deliver Virtual Academy 2025

Carry out a skills audit across policing comms to understand skillbase/expertise and gaps, to help inform training plan. In addition, formally review PCTD courses to understand delivery output and learning and explore other subscription and learning opportunities that APComm may purchase on members behalf

Seek to produce a standardised communications/media training package (outline, with key principles) for forces to use for training student officers/FLOs/Sgts/Insps/police staff equivalents (first line/2nd line leaders)

Further develop the APComm Mentoring scheme - including exploring mentors outside of policing

Objective 3

Create stronger local, regional and national communications networks to encourage improved local support, partnership working and collaboration

Key deliverables and activity

Consult with APCC to understand their requirements and where APComm can add value, and offer support to APCC Comms network/ events

Ensure membership list and APComm directory remain up to date

Deliver 1 x Heads of Comms networking events

Deliver 1 x Deputy Head of Comms networking events

Deliver 1 x middle managers networking event

Scope, develop and deliver peer support networks by comms discipline/role area/portfolio, to help harness support and networks for key roles within policing

Reinvigorate the regional Heads of Comms networks - encourage network, champions and be the APComm link for that region to help and support

Objective 4

Promote and sign-post wellbeing support for members focused on improved resilience

Key deliverables and activity

Deliver a well-being survey across the Heads of Comms network

Bring together a network of Wellbeing SPOCs

Deliver a shorter 'pulse' wellbeing survey across entire APComm membership

Review content for, update, and promote, the APComm/Oscar Kilo communicators' wellbeing toolkit

Objective 5

Recognise the value of policing communications in helping to improve trust and confidence 

Key deliverables and activity

Develop input for the Executive Leaders Programme (ELP), working alongside the CoP and NPCC

Explore national recognition opportunities for police comms (including tips on how to write a good nomination)

Deliver the APComm Recognition Awards 2025

Facilitate an event with police documentary producers and police comms specialists to consider learning and opportunities for improved collaboration in the future aligned to the new guidance document

Seek to create a 'Comms Advisory panel' made up of policing and other expert SMEs

Support in the delivery against the Nicola Bulley review recommendations, where APComm need to play a key role, working closely with NPCC and CoP

Objective 6

Future-proof and seek to ensure the sustainability of services provided by APComm

Key deliverables and activity

Deliver an Annual Exec report and look ahead - focusing on the value of comms and challenges for year ahead

Scope potential opportunities for the hosting and venue for the APComm Academy in future years (post 2025)

Review suitable venues across police estate for APComm training/event delivery

Complete annual review of Secretary and Treasurer role

Review the APComm constitution review and Terms of Reference

Develop a branding and marketing pack for APComm

In 2025, run a Co- Chair election process, including marketing the roles, and supporting advocacy across Forces