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Every year APComm runs its annual Academy providing an opportunity for police communicators from the length and breadth of the country to come together to share best practice and network.

2021’s event took place from Tuesday 23 November to Thursday 25 November 2021, at Belton Woods Hotel, Grantham, Lincoln.

The programme was based around four half day themes:

Tuesday afternoon– Effective Communications with outcomes
Insight, good practice, what works (and what doesn’t!), case studies, and keynote speakers share examples of what effective communications looks like – and how you evidence the outcomes achieved.

Wednesday morning – Digital Communications – Engagement with the internal audience
How do you keep your diverse, mobile, and busy internal audience informed and engaged – from the front line, the office worker, the home worker, the tactical practitioner, to the strategic leads? This session looks at good practice now, emerging technologies, and shares insight from organisations outside policing into how they meet and overcome the challenges.

Wednesday afternoon – Digital Communications – Engagement with the external audience
How do we meet our obligations to inform, update, demonstrate visibility, be accountable, consult, warn and inform and achieve engagement to prevent and detect crime from our external audiences. This session explores the challenges and solutions, and includes findings of the social media engagement survey launched earlier this year.

Thursday morning – Diversity and Inclusion
Are we representative of the communities we serve – as organisations, and as police comms teams? We take a look at some of the issues and events that have placed diversity and inclusion firmly at the top of the agenda, how policing is responding, and consider particularly the role of communications in creating inclusiveness.

We’d like to thank our sponsors (opposite) who have supported this year’s event.

To download the brochure for the APComm Academy 2021,
please log in to The Hub.

We’ll soon be planning APComm Academy 2022. Keep checking the members’ bulletin and website for further details.

Our 2021 Sponsors

Orlo logo


Twitter: @HelloOrlo

About Orlo: With a whole load of channels to toggle between and the public always watching, delivering social customer care and marketing content that knocks their socks off isn’t easy. Orlo empowers you to manage your digital conversations and reputation from one place - so you can focus on what really matters - providing great customer experience. Orlo is one of just two social media management platforms to be procured as an official supplier to the Police Digital Service Social Media & Engagement Framework and is proud to work with a third of UK police forces.

PRCA logo


Twitter: @PRCA_HQ

About PRCA: The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body. They represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, PRCA are a global advocate for excellence in public relations.

Their mission is to create a more professional, ethical, and prosperous PR industry. PRCA champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct.

Neighbourhood Alert logo


Twitter: @alertmessages

About Neighbourhood Alert: Neighbourhood Alert provides an advanced community messaging system solution for police forces, local authorities and Neighbourhood Watch and has been designed and constructed by VISAV Limited (VISAV), based in Sherwood, Nottingham.

As of August 2021, Neighbourhood Alert has 986,000+ members with a reach of 17 Million UK citizens! Since its conception Neighbourhood Alert is now used by 39 police, fire & rescue, local authority, utility and national organisations throughout the UK.